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In this section we are going to be covering both burgundy and plum. These are entirely two different colors with one unique trait that is not found in other colors (even including gold and we'll get to that in just a bit). All too often, beginning graphic artists mistake plum to be violet, indigo, or purple. This is a very common mistake for webmasters too, for they do not understand the neurological equations that colors project on people.
Both burgundies and plums add sophistication and elegance like no other. Burgundy is a more, "materialistic" and earthy color (one shade red and one shade brown like you see on the frame here). Burgundy can make any service and/or product more regal in appearance.
Burgundy is the symbol of controlled power. It represents sophisticated wealth and power. It is the first and favorite color of the wine connoisseur and businessman. It is the most attractive color that sells eloquence in any coffee shop and/or restaurant.
This is the color plum. It has all the strengths of its base burgundy (which is a red brown mix) and purple (many websites state the incorrect recipe because they forget to add scarlet). Plum is the color of family values. Plum is the representation of family tradition, unity, and moral ethics. Plum is the color of family loyalty. Culturally as studies show, the American public does not like Middle Eastern plum culture colors because most news from there with those colors have negative publicity (like Persian plum for example). The Victorian plum one has too much taupe and grey to be by itself (we would add colors to guide the color mix) My favorite one is the vivid plum, and my other two favorites are the Catalonia plum and then the dark plum. I like the French plum if I had to pick a 4th. There are plenty of these shades in the slideshow above. Plum is more geared on family and group unification with spiritual and moral undertones. Burgundy is more fixated on displaying material wealth in a sophisticated fashion.
The earliest historical accounts of plums in the American colonies came from Prince Nursery of Flushing, which was based primarily in the state of New York. It was widely spoken that this establishment offered to its customers over 40 unique types of plums on a regular basis. These plum trees were no doubt derived from the family of European plums, the Prunus Domestica.
Immigrants brought plums from all over the world and then crossbred them in a giant "one for all" plum orchard to produce the very best attributes and to discard the undesireable tastes and textures where applicable. Eventually different target markets were created as everyone had different preferences to the taste of plums. On the same token, there is no real, "universal plum", because every family, group, and/or team has an entirely different set of morals and values. Therefore, that shade of plum or burgundy must be custom made for that target market to indentify with. Let's use some examples with contemporary American history to define a very clear demonstration with the color plum.
Families that planted plums from all the world made it a conquest in the United States to come up with the very best plums to gain market control. That is exactly what they did indeed. American history and the color plum go hand in hand. One of them did this with plums and grapes as well...Thomas Brandwell Welch which name is legendary in the produce industry. Doctor welch was a man of God, and his family. For generations already, the color plum has already programmed the American public that plum is the American supreme color of family, family values, family traditions, family ethics, and family unity.